Search Intent Optimisation Echo

Why Search Intent Optimisation Is the Missing Piece in Your SEO Strategy

For years, SEO consultants and marketers have focused on keywords. We researched them, grouped them, and stuffed them into content. But something shifted. Google stopped matching strings of words and started matching meaning. That shift has made search intent optimisation one of the most important concepts in modern SEO. I have seen businesses spend thousands on content that never ranks. The problem is rarely the quality of the writing. It is almost always a mismatch betwee